Our son-in-law recently showed me how to set up a Facebook ad. He created one designed to expand the Facebook audience for our River Bar Soaps Facebook page. It worked like magic, quadrupling our audience in one day! The ad happened to run on the day we were traveling home, and the long trip was made less tedious as we focused on the growing number of “Likes” instead of the number of hours left to drive.
We decided to show our appreciation by offering a sample bar of soap to those who had “Liked” the page. When we got home, I set about sending messages to our new fans offering them a free bar of soap. Quite a few responded, so we bubble-wrapped small bars and sealed them in envelopes along with a little thank you note. I sent them off with what we thought was correct postage, feeling pretty happy about it!
A couple of days later, I received a message from one of the recipients, whom I know, thanking me for the soap and letting me know that it was delivered with $.95 postage due! YIKES!! I replied right away, thanking her for the heads-up, expressing my mortification and letting her know I’d send the dollar to cover postage!
Then, I sent messages to ALL the soap recipients, letting them know that I did not intend for them to have to PAY for their FREE sample and advising them that I would be sending dollars to cover their postage. Several, including the one who initially gave us the information, responded that they did not want me to send a dollar, but I wanted to! “Here’s your free soap, just pay the postage” was not the intent of the offer.
So I tucked dollars and “Sorry!” coupons into envelopes and mailed them–this time with the correct postage, for sure!